Mashup Market and Deli, passionately curated by owner Cherie, finds its home in the lively heart of Denton, TX, in close proximity to the University of North Texas. Cherie's dedication to sustainable and responsible living served as the driving force behind the establishment of Mashup Market. With over 17 years of personal commitment to vegetarianism and more than a decade to veganism, Cherie wanted to make plant-based, eco-friendly products effortlessly accessible to everyone.

Today, Mashup Market and Deli serves as a welcoming space not just for vegans and vegetarians, but also for anyone curious about plant-based eating. The diverse product offerings, deli catering services, and specially curated plant-based charcuterie boards encourage everyone to explore the joys of plant-based living. With its heart rooted in community and sustainability, Mashup Market continues to grow, offering a vibrant platform for those committed to making healthier and more sustainable lifestyle choices.